Thorough publicity resources at

1. For example, "The Power of Media and Communications"

This details a full year of campaign strategy, and could become 2018-2019 campaign strategy for "Middletown for Clean Energy" (applies equally for Marlboro, Long Branch, Holmdel....)

Skip to near end of the document (before "op eds , letters to the editor").  This plans a press release for the Sept 8, 2018 march, (material to be gathered DURING the march) to be released immediately AFTER the Sept 8 march.

2. In that same folder  are other helpful files:

see templates for press releases 2 weeks before the Sept 8 march, and then 3 days before the march.