UTILITY ADVERTISING
PSEG (covering areas of NJ where 70 % of NJ population reside), currently appears to be intensively advertising to their customers.  See PSEG "Worry Free HVAC Replacement Services"    & public education to be prepared and plan ahead (PSEG is advertising in JCPL territory).  They chose one manufacturer for most like-for-like replacements; have no focus on heat pump substitution with exception of ductless heat pumps & offer 6 year On-Bill zero interest loans for: boilers (Weil-McLain); Ductless (Fujitsu); Air Quality (Honeywell); Gas/electric water heaters (AO Smith). The "like for like" replacement also occurs with the Direct Install program even after a walk-through energy assessment.

Easy Access to list of trained Cold-climate vetted heat pump contractors

2024-10 FINANCING- "Making Decarbonization Financing Work for Homeowners and Contractors" 5 elements, RMI 2024-10-report; webinar recording

• No up-front costs and competitive terms
• Simple application process with same-day approval (no separate steps ndependent upon HVAC work)
• Decarbonization-aligned upgrades encouraged over fossil fuel (Green financing should strongly favor decarbonization)
• Offered by contractor (homeowners rely on contractors to guide major appliance replacements)
• Enhanced consumer protections (transparency on estaimtes energy savings; costs; incentives,...)